Helping your
ideas earn attention.
Research. Storytelling. Production. Distribution.
We help organizations turn complex ideas into content people choose to watch, share, and remember.
Standing Sideways Moving Forward is a creative production company for organizations with something important to say.
We develop films, original series, workshops, and public-facing projects for global nonprofits, universities, technology companies, and media organizations.
Our role often begins before production. We help find the red thread, choose the right format, and build the audience strategy around it.
Some partners come to us with a script. Others come with a difficult question and no clear format. We help determine what the idea should become, then build the work and the audience around it.
Featured Work
Building a larger public audience for bioethics
At Johns Hopkins’ iDeas Lab, we developed the visual language and launch strategy for Playing God? Season 2 and the Playing God? Presents feed, then carried that identity across social content, event materials, and ongoing audience campaigns. Before we joined, most videos reached around 100 viewers. New releases now routinely reach 6,000–12,000.
Growing the Audience for Forbes 50 Fintech
We built Stronghold's in-house content operation, leading strategy, creative production, and audience growth across YouTube and social media. The work helped grow the company's YouTube channel from fewer than 40,000 subscribers to more than 120,000 while expanding its presence into new international markets.
Helping Microsoft Build an AI-First Content Workflow
Working with RUN Studios and Microsoft, we developed a practical playbook for integrating AI into video post-production. By researching emerging tools and redesigning editing workflows, we helped create a faster, more repeatable system for turning long-form content into high-quality social videos that continues to support Microsoft's content teams.
Building the UN's First Global YouTube Creator Program
We managed a groundbreaking partnership between YouTube and the United Nations, recruiting influential creators from six countries to help tell stories about global development, humanitarian issues, and the Sustainable Development Goals to millions of viewers worldwide.