Barry Pousman

Producer · Director · Content Strategist

Barry
Pousman

Award-winning producer and content strategist with nearly 20 years of films, series, social, and immersive work for technology companies, global institutions, and brands.

CurrentlyContent Strategist, Johns Hopkins iDeas Lab ↗
FestivalsSundance · Venice · Tribeca · SXSW
ClientsUnited Nations · Google · Meta · Accenture

Experience2006 — Now

2026 —

Founder

Standing Sideways

An ongoing, experienced video team for growing companies: capturing what's already happening inside the business and turning it into useful content.

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2026 —

Content Strategist

iDeas Lab, Johns Hopkins Berman Institute of Bioethics

Content and growth strategy for the Lab, including the launch of Season 2 of the playing god? podcast with Pushkin Industries. Translating complex topics in medicine, AI, and bioethics into accessible stories.

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2025 —

Producer & Director

Helpfully Content Studio

Research-led video for Helpfully, a UX research and design consultancy, including Outside Insights, a weekly scripted series on behavioral science in everyday life.

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2025 — 26

Head of Content

Stronghold

Ran social and digital content for a regulated fintech: 60+ campaigns in 52 weeks, long-form turnaround cut from three weeks to five days, YouTube reach up 250%, past 100K subscribers, and a YouTube Silver Creator Award.

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2023 — 25

Executive Director

Whose Future?

Created and led a Meta-funded creative technology initiative reaching 5,000+ learners across eight community sites, with 22 courses and digital experiences.

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2017 — 25

Founding Partner & Executive Producer

LightShed

Branded, documentary, immersive, and experiential projects for technology companies, global organizations, and agencies, presented at Davos, Sundance, Tribeca, SXSW, and Venice.

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2020 — 22

Video Lead, Growth Marketing

Glowforge

Directed the Webby Award–winning campaign Create Your World.

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2018 — 20

Director, Content Marketing & Digital Strategy

Institute for the Future

Integrated content for research initiatives, campaigns, live events, and futures-focused digital programming.

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2013 — 15

Director of Digital Programming, Executive Producer

Discovery Communications

Digital-first science and technology programming within a portfolio reaching 4.4B annual video views. Helped launch Discovery VR.

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2011 — 17

Digital Strategist

United Nations, Office of the Secretary-General

Multilingual digital campaigns and films around major humanitarian and policy priorities for global audiences.

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2008 — 11

Executive Producer

Rocketboom & Know Your Meme

Internet-native video programming, including the original Know Your Meme series.

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2006 — 08

Agroforestry Extension Agent

U.S. Peace Corps, Senegal

Worked with farming communities in rural Senegal on agroforestry and sustainable land use, and won a Gender Equity Project Grant in 2007.

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Selected WorkFilms · Series · XR

2026

The Great DictatorSXSW

Creative Advisor · Participatory AI film installation · World premiere, SXSW 2026

Their words. Your voice. Your moment. Step up to the podium to perform one of history's great speeches while AI audiences react to your delivery in real time, then receive a personal film with the full speech in your own cloned voice. Covered by Fast Company.

▶ Watch
2026

playing god? Season 2

Launch & Growth Strategy · Bioethics podcast · Johns Hopkins Berman Institute & Pushkin Industries

A podcast on the ethical questions raised by new science, medicine, and technology. Led Season 2's launch: audience positioning, messaging, and multi-channel campaigns.

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2026

Outside Insights

Producer & Director · Weekly behavioral-science video series on YouTube · Helpfully

A consumer behavior researcher explains the research behind everyday moments, from the power of defaults to the small ways people feel seen or invisible.

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2025

Stronghold Pay

Producer & Director · Weekly brand series · YouTube Silver Creator Award (Silver Play Button)

A batch-shot weekly content engine for a fintech brand that doubled the channel in six months, past 100K subscribers.

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2024

XR Learning HubAR

Producer · Augmented & mixed-reality nurse training, filmed in volumetric video · Johns Hopkins School of Nursing

Real people captured in volumetric video and placed into augmented and mixed-reality scenes, giving nursing students lifelike clinical scenarios to train with.

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2023

Whose Future?

Executive Director · Meta-funded creative technology program for students · Webby Award finalist

Workshops and courses in generative AI, game engines, and immersive storytelling, reaching 5,000+ learners in California, North Carolina, and New York.

▶ Watch
2023

Choose Your Own Resistance

Producer · 360 film · Columbia University

An interactive drama from Columbia's School of Social Work in which viewers decide how to respond to everyday racism.

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2022

PARADISESXSW

Producer · Immersive audio experience · Johns Hopkins University

An AI-driven audio experience that guides couples through a 30-minute story about relationship dynamics and intimate partner violence.

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2022

The State of Global PeaceSundance

Producer · Interactive documentary · U.N. DPPA

You play a head of state preparing to address the U.N. General Assembly when students hack your headset to show you the data behind inequality, militarization, and climate change.

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2022

Glowforge: Create Your World

Director · Ad campaign · Webby Award winner

A brand campaign built around the makers who use Glowforge's laser printer to design and sell their own work.

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2021

My Hidden City

Co-Director & Editor · Short documentary, Myanmar

A portrait of Mrauk U, the ancient temple city in Myanmar's Rakhine State.

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2020

The UN: Innovating for Peace

Director · Short film · U.N. DPPA

The history and future of innovation at the United Nations, and what new technology could mean for its peace work.

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2020

The Wayfinder

Cinematographer & Co-Editor · Immersive 360 documentary · SIMA Awards Finalist · Maiden Voyage Productions

Filmed at sea aboard a traditional Hawaiian voyaging canoe.

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2019

These Sleepless NightsVenice

Producer · Mixed-reality documentary on eviction

An immersive look at New York's housing crisis through the tenants and activists fighting eviction.

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2019

Futures Thinking

Producer · 5 courses, 100+ video classes · Institute for the Future on Coursera

Institute for the Future's forecasting methods, taught as an online specialization for anyone who wants to think like a futurist.

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2019

New Realities of Learning

Director · Documentary and companion research report (co-author) · Institute for the Future Emerging Media Lab & California Community Colleges

How VR and AR are changing education and workforce training.

▶ Watch
2017

XPrize: Getting to the Bottom of Our Ocean

Producer · VR experience

Takes viewers into the deep sea for the Shell Ocean Discovery XPRIZE, a global competition to map the ocean floor.

▶ Watch
2017

Discovery TRVLR

Director · Immersive stories from Antarctica

Part of Discovery's immersive travel series, putting viewers on the ice in Antarctica.

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2017

Phone of the Wind

Director · Interactive VR documentary, Japan

Built around the disconnected phone booth in Otsuchi, Japan, where people who lost loved ones in the 2011 tsunami go to speak with them.

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2016

Salary Negotiation Simulator

Producer · VR training for AAUW · Premiered at the White House

A VR training where women practice asking for a raise, built to help close the gender pay gap.

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2016

My Mother's WingTribeca

360 Cinematography · Documentary, Gaza

A mother in Gaza carries on after losing two of her sons in the 2014 war.

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2016

Ground Beneath Her

360 Cinematography · Documentary, Nepal

A young woman in Nepal rebuilds her life after the 2015 earthquake.

▶ Watch
2016

Light Up Epilepsy

Producer & Director · Short documentary · UCB

A portrait of Howard, a legal consultant living with epilepsy.

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2016

Special Portals

Project Lead · Live video installation · United Nations & Shared Studios

Live video links that brought stories from the field to world leaders during the U.N. General Assembly, including U.S. Ambassador Samantha Power's conversation with Sidra at Za'atari refugee camp.

▶ Watch
2016

The Letter

Producer & Cinematographer · VR documentary · Project Empathy series

Follows Shaka Senghor from the Detroit corner where he was shot through 19 years in prison, seven of them in solitary.

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2015

Discovery VR

Executive Producer · 9 VR films, 8M+ app downloads

Launched Discovery's VR app and first slate of 360 films, bringing flagship franchises like MythBusters and Shark Week into VR.

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2015

What's It Like to Hear Colors?

Executive Producer · 360° VR synesthesia experience · 2.1M views · Seeker

Puts viewers inside synesthesia, where sounds are experienced as color.

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2013–15

Shots of Awe with Jason Silva

Executive Producer · Short-form philosophy series on technology, creativity and wonder · 15M+ views across the flagship episodes

Fast-cut monologues on big ideas, built to make philosophy feel as shareable as a music video.

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2013–15

DNews

Executive Producer · Daily science news series for Discovery Digital, grown past 1M subscribers

Quick, host-led explainers on the science behind the day's headlines.

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2014

Clouds Over SidraSheffield

Co-Director & Co-Producer · 360 film with a Syrian refugee child

Follows 12-year-old Sidra through daily life in Jordan's Za'atari refugee camp. Premiered at the World Economic Forum in Davos.

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2014

Hard Science

Executive Producer · Hands-on science experiment series · 8M+ views, with the top episode at 3M

Hands-on experiments that put everyday science to the test.

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2014

Africa Is Rising

Director & Editor · Documentary · United Nations

Follows Secretary-General Ban Ki-moon's MDG Advocacy Group on a visit to Africa, pushing to accelerate progress for women and girls.

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2013

Keep the Oil in the Ground

Director · 1.9M views in two weeks

A short advocacy film against new oil drilling that spread quickly online.

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2012

Thank You Mom

Producer · Short film with Reggie Watts · 146K views

A Mother's Day short of New Yorkers on the street thanking their moms. A Vimeo Staff Pick.

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2008

Know Your Meme

Director · Web series, acquired in 2011

Tracked down the origins of internet memes, treating viral culture with a researcher's seriousness.

▶ Watch

Awards& Recognition

2025
YouTube Silver Creator Award
the Silver Play Button, for Stronghold Pay
2023
Columbia University Discovery Award
for Choose Your Own Resistance
2022
Anthem Award, Best Special Project
for Avenues VR
2022
Webby Award Winner
for Glowforge: Create Your World
2022
Webby Award Finalist
for Whose Future?
2020
Roma International Film Festival, Best Short
for My Hidden City
2019
Venice Film Festival, Grand Jury Prize Nominee
for These Sleepless Nights
2016
Sheffield Doc/Fest, Best Documentary · Emmy Nomination
for Clouds Over Sidra

Teaching& Talks

Get in touch

bpousman@gmail.com